LHB Communications

“What others say about you is more powerful than what you can say about yourself.”

In today’s advertising-saturated society, public relations and reputation management are increasingly critical elements of business and organizational success. In the past, some businesses viewed news coverage as “free advertising.” Now, however, they realize that positive news coverage confers credibility, provides third-party endorsement, and enhances reputations. Publicity has launched many successful brands and initiatives, with minimal advertising support. Recent surveys show that eight out of ten adults think that news articles are more believable than advertisements. What happens without publicity? If you don’t publicize the positive things that your organization does, the news media may ignore you, or cover only negative news about your organization – such as opposition to your projects. How are they supposed to find out about your capabilities and achievements – if you don’t tell them?

What an effective PR program can do for your business:

Create awareness of your products, services, abilities, and accomplishments
Build and enhance your brand and your reputation among key stakeholders
Launch new programs, projects, subsidiaries, partnerships, and other ventures
Attract high-quality customers, tenants, buyers, sellers, lenders, investors, employees, and others
Obtain community and governmental support for development plans
Help win prestigious business awards
The bottom line: increase your business revenues.

Branding and Reputation:
We’re all familiar with the world’s top brands, such as Coca-Cola, GE, Disney, Microsoft. These corporate brands command premium prices and customer loyalty, contributing millions or even billions of dollars to their owners’ market valuation and stock prices. Top companies spend top dollar to develop, maintain, protect and cultivate their brands. But even small companies – with commensurate budgets – can build recognizable and valuable brands within their target markets using effective public relations programs. Reputation is part of your corporate brand, and is critical to your company’s success. Reputation management is a delicate and never-ending process. Maintaining a favorable reputation in the public arena – especially in this era of uncontrolled and instant Internet communications – can be challenging. If you establish and maintain a stellar reputation with key stakeholders and publics – including the reporters and editors who cover your industry – your company is much more likely to weather a crisis or setback with your reputation intact. Your PR program can help you do just that.

Bottom-Line Results:
A public relations program isn’t just about building a file of news media clippings – although LHB Communications has obtained thousands. It’s about meeting corporate goals: the bottom line. Investment in a customized PR program – if it’s done right -- pays off in measurable ways. News media coverage alone will have an advertising equivalency of ten to twenty times – or more – the original investment. Advertising equivalency is a narrow and misleading measure; it’s used because it’s the only truly quantifiable measure available. Most clients, however, obtain far more important benefits to their bottom line. One LHB client, for example, grew from a start-up to one of the metro area’s top ten development firms during the time that LHB Communications provided public relations services. Those kind of results speak for themselves.